APR-In is a company aimed at innovation, made for the specific purpose of studying and performing all the technologies and the most effective production methods of CEMENTO NON CEMENTO. Acronym of “A puddle repeats infinity”, famous quotation by Gilbert Chesterton, APR-In continually seeks with curiosity and imagination all that includes the potential to easily postpone something bigger, also infinitely bigger, even if starting from common finite characteristics. The development and the continuous evolution of CEMENTO NON CEMENTO, which offers a revolutionary opportunity in the scenario of the use of concrete for the mobile industry and furnishings all over the world, is its realization: technically integrated and easily workable materials that refer to much more complex structures and works. All the communication and proximity marketing activity is, by its very nature, a reference to something else. A stand, a showcase, a graphic is always aimed at communicating and making visible concepts that go far beyond the physical limits of the means of communication used. It is this attention to beyond that defines the inspiration of APR-In in its project of continuous research on excellence.