The first concept of product was introduced to the community of Architects and Interior Design at the Triennale in Milan during Design Week 2014, matching the taste and interest of the most qualified Architects and Interior designers around the world, giving encouragement to its creators to proceed in research and development.
After a year, in 2015, it was born the first product, called Concreo. Firstly introduced on the Italian market and subsequently available also for international operators, it was validated since the beginning by top professionals and prestigious institutions including the Centre George Pompidou of Paris and the Assosiacion of Architects in Florence, who have been among the first adopting Concreo in their own representative spaces.
The following year, in May 2016, the second concrete product, Conclad, was introduced to the operators, as a more accessible product where the high level of Concreo was over-sized in terms of compactness and stain resistance, giving birth to Cemento non Cemento System.
In 2018 the product range has been enriched by Concover, a process which allows to apply a CEMENTO NON CEMENTO coating on every single surface, of any material and shape.
In 2022 Bruto becomes part of the CNC system, a material inspired to Brutalism, that combines the elasticity of wood with the hardness and beauty of exposed concrete, produced in panels. For its strength Bruto can also be used on the floor and for external cladding.
Despite the short history, CEMENTO NON CEMENTO already boasts collaborations with top-level architectural firms on projects of international importance, with brands such as Calvin Klein, Pal Zileri, Céline by Luis Vuitton and Marcolin, Max&Co, Under Armour, L’Occitante, Ray Ban, Maserati, Napapijri just to illustrate some names in the trade, as well as hotels, restaurants and prestigious private houses. Shared point in each project: the full customer satisfaction, that the product is highly reliable and fully responds to the features and expectations promised.